VISUALISING

Good reference material is key to creating great visuals, so a thorough brief is essential. During an ongoing four year freelance contract at Waitrose I became the in-house visualiser at their head-office based design studio. I was responsible for visualising new product concepts for internal approval, before they invested in full production. It involved working with the graphic designers and overlaying their design concepts onto my visuals.

These are some of the brands that have benefited from my retouching and visualising:

Campbell’s, Christy, Danone, Dell, Deutsche Bank, DHL, Duchy, Hotel Chocolat, Mr Kipling, Old El Paso, Pedigree, Penhaligon’s, Samsung, Scottish Provident, Viking (Stihl), Waitrose, Whiskas and Yonex.